YouTube
Cullen Honohan Partners with Robert Morris University Basketball as Official Media Partner
YouTuber Cullen Honohan's All Hail Bball sponsors RMU's men's basketball team, aiming to boost its national profile.
Cullen Honohan, the creator behind the digital media brand All Hail Bball, is stepping into the sports sponsorship arena with a unique partnership. Announced on Aug. 17, 2026, Honohan will sponsor Robert Morris University's (RMU) Division 1 men's basketball team, not just with a logo patch but as their official media partner.
Honohan, who has amassed a significant following across platforms like TikTok, Instagram, and YouTube, plans to create both on-the-court and behind-the-scenes content. His goal is to document the Colonials' journey as they aim to become a 'Cinderella story' in college basketball. This partnership builds on his previous series, Project Prospect, which followed a high school player's rise to a nationally ranked recruit.
The decision to partner with RMU was influenced by the school's significance to Pittsburgh, a city Honohan describes as one of the best sports cities in the country. "Basketball has never been prioritized the way it should be here," Honohan said. "Our mission has always been to help put Pittsburgh basketball on the map, and RMU felt like the natural next step."
RMU's basketball program has a storied history at the mid-major level, including a notable victory over Kentucky in the NIT. Head Coach Andy Toole expressed enthusiasm for the partnership, stating, "Cullen has established himself as one of the premier basketball content creators in the space, and having the All Hail patch on our jersey represents the strength and alignment of this partnership."
Honohan hopes that the content he produces will elevate RMU to a nationally recognized brand in college athletics. He also sees this as an opportunity for All Hail Bball to grow alongside the team. "As one sport elevates, we hope to impact the entire athletics program," he said, indicating plans to feature other sports and venues on campus in the future.
The partnership was facilitated by Honohan's agent, Amir Novin of THE•TEAM. The upcoming NCAA season kicks off in November, with RMU's first game scheduled for Nov. 2 against the University of Nevada's Wolf Pack in Reno.
Honohan's venture into sports sponsorship is part of a broader trend where digital creators are increasingly involved in traditional sports. Previous examples include John Green with AFC Wimbledon and MrBeast with the Charlotte Hornets, highlighting a growing intersection between digital media and sports.
As the partnership unfolds, both RMU and All Hail Bball aim to benefit from increased visibility and engagement, setting a precedent for future collaborations between creators and sports teams.