YouTube News

MrBeast signed a multiyear Google pact for Gemini and Fitbit

Google said the multiyear agreement covers Gemini, Google Health and Fitbit marketing beyond YouTube.

By The Creator Wire Staff Published Sept. 3, 2026

Jimmy Donaldson, known as MrBeast, will promote Gemini, Google Health and Fitbit under a multiyear pact Google announced Tuesday.

Google said the agreement with Beast Industries extends its work with Donaldson beyond YouTube. Donaldson is the first creator to reach 500 million YouTube subscribers.

The September 5 upload will follow Donaldson's crew through the jungle, desert and Arctic. Teams will use Gemini to identify dangers, survive weather shifts and stay ahead, Google said.

Donaldson will also appear in a Gemini advertising campaign showing how he uses the app for stunt logistics. A separate upcoming challenge on his channel will feature Fitbit Air.