YouTube News

YouTube Premium and Music surpassed 150 million subscribers

Alphabet disclosed the figure on Wednesday as third-quarter YouTube ad sales topped $11.2 billion.

By The Creator Wire Staff Published Oct. 28, 2026

Sundar Pichai announced the subscription count during Alphabet's third-quarter earnings presentation. YouTube Premium and YouTube Music together had cleared 125 million subscribers, trials included, in a prior disclosure.

Alphabet does not split Premium and Music into separate subscriber totals. Both products feed a subscription line that now rivals YouTube's advertising engine for scale on the platform.

YouTube ad revenue exceeded $11.2 billion in the quarter, up from $10.3 billion a year earlier and roughly even with the second quarter.