YouTube News

Like Nastya struck a Disney deal for preschool series and library

The agreement covers new animated programming for Disney Jr and Disney+, live-action projects for older kids and families, and a curated release of existing Like Nastya videos.

Like Nastya, one of YouTube’s most-watched kids channels, will co-develop new shows with Disney under a content development agreement.

The partners plan an original animated preschool series for Disney Jr and Disney+. They also intend live-action projects aimed at kids, tweens, teens, and families.

Disney will present a curated collection of Like Nastya library videos as part of the arrangement.

Anna Radzinskaia, who founded the Like Nastya brand and is mother to Anastasiia Radzinskaia, said she was proud of how the channel had become a global brand and that pairing it with Disney offered a chance to “create something truly special for a new generation.”